As businesses become entrenched in their membership website development, it is often difficult for them to anticipate precisely how to get it off the ground. The most successful approaches to launch a membership site is all about awareness including making users aware of its creation, and building anticipation among consumers, and building demand within those customers. If you know how to build your members website, you can improve your chances for it to become successful. The four steps listed here are some of the great strategies you can use to help make your online platform’s launch a good start.
Offer Members a Free Video Training Course
The most utilized strategy for launching a membership site, an information product, or an online course is the Jeff Walker Product Launch Formula. It involves offering a free, three-part course on a topic related to your product that delivers one video each week for each part over two to one week. This is a great strategy that makes it easier for your audience to become “hooked” on your product. As a bonus, your members will be happy to receive their free videos and, in return, will become “fans” of your product. The videos you provide should not only teach the recipients what is within that lesson, but should also highlight the need for your product. The reason this works so well is that when members are provided with free information or value they are more likely to start taking action.
For example, if you are creating a video for a new product, it is best to show how the product solves a problem or addresses an issue that your audience members are having. You can also mention their pain and why your product will solve that problem for them. You can use the pain points that you have identified to create your own landing page for your product. This is where you will offer a free trial or some kind of discount to those who sign up. By offering something in return, it will increase your conversions.
Run a Launch Webinar
A live launch webinar is a great way to promote your product or service. It is very effective and practical. You can attract potential customers by providing a free webinar on a topic the your company deals with. Thus, if the potential customer comes to your launch webinar, it shows that they are interested in the topic. If your membership site is involved in educational content, it makes sense to begin seeking out more members by utilizing people who are interested in learning about your topic. Hosting a live webinar is a great way to generate qualified leads while sharing relevant information and providing your product. By offering free webinars, you can also entice more non-members to enroll in your program. This is because they will be able to take advantage of the free content that you have available. This will introduce them to the products that you have available that will help them achieve what they want to achieve. They will be able to learn more about your product or service and you will be able to sell them on it.
Send a Teaser Campaign to Your Existing Audience
When you know what you’re going to provide on your website, it’s a smart idea to develop an “ordering list” so that you can begin to gather leads. Creating this list will require you to send out a teaser campaign that will entice people to enroll for your program or purchase from your website. When you create this list, make sure you have an opt-in form on the site that allows people to join. When you allow people to join the queue, don’t forget to check in with them on a regular basis to guide them and to keep their interest piqued as you proceed to build your forthcoming membership website. The most important thing you can do for your members is to stay in touch with them on a regular basis, whether it be one email a month or just an update message once every six months. As your launch date approaches, start issuing frequent communications to your potential audience via social media. Content marketing is an important aspect of membership sites as it allows you to keep in touch with your members and also helps build trust.
Offer Special Launch Prices and Bonuses
When launching a new membership site, it’s important to offer special launch prices and bonuses to get customers’ attention. Scarcity has been proven to be an effective way to increase sales, so make sure to limit the number of items available at the discounted price or with the bonus. You can also create a sense of urgency by setting a deadline for taking advantage of the offer. If you’re offering a free trial, make it clear that the offer is valid for only a limited time or until the subscription fee is paid. This will help build urgency and also incentivize them to make their purchase as soon as possible. If you’re offering special launch prices and bonuses, be sure to include the amount of these deals in your messaging. The amount of time customers have to take advantage of a sale or bonus should be clearly communicated as well. Your launch gives you a chance to leverage genuine scarcity that is worth tapping into for the purpose of unveiling your site. Whatever tactic you choose, be sure to clearly communicate the deadline to your customers. Let them know how long they have to take advantage of the offer, and what will happen if they miss out.
In conclusion, by following these four strategies, you can have a successful launch of your membership site. Start by creating hype among prospective members and continue to keep them engaged by providing valuable content and a great user experience. Remember to always be responsive to feedback and keep your members informed of updates. This will help you to create a community of loyal members who are eager to return and continue to use your site. Finally, don’t be afraid to ask for help when needed and be sure to celebrate your successes along the way!